NOVELL

BRAINSHARE  |  DRIVING GAME

Storyboarding - Illustration - UX Design
Flash Development - LEAD GENERATIONB - PHP
Integration with event management system

Technology tradeshows are infamous for gimmicks. Everybody has a new chatchky to give away. So, in a sea of competing interests, how can you grab a potential customer’s attention? And more importantly, how can you funnel that attention into genuine interest in your product or service. Simple, rise above the gimmicks or get a booth babe. So, instead of a hat or a shirt, Candesa created an interactive game that rewarded repeat trips to the booth and ultimately retention of NTS's offering.