SYMANTEC

Lead Generation - Viral marketing tool
Copywriting - STORYBOARDS - viral marketing tool - micro site - WEB Design - UX Design - CSS
Flash - MySQL - PHP

To celebrate its 20 year anniversary and promote its latest release, Symantec wanted to remind users that even after 20 years its PCA product was still the de facto standard. Candesa came up with an integrated campaign based on the “You Don’t Know Jack” game format. By using popular culture icons, we reinforced the product’s positioning while taking users on a stroll down memory lane.